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Dernières sur le terrain
mars 11th, 2010, Carlos Reyes
mars 10th, 2010, Michael Kalkman
mars 9th, 2010, Juan Manuel Nieto
What's in it for TNT
The company already provides services in over 200 countries, and the importance of its operations and markets in developing economies is growing. The partnership with WFP has become the cornerstone of TNT's commitment to corporate sustainability on a global scale. The company is counting on the proven dedication and enthusiasm of its 160,000 employees to take on the greatest logistical challenge of all: helping WFP to feed the world.
The main areas where TNT is benefiting are:
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Enhanced goodwill
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Positive publicity
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Greater employee morale, leading to greater job satisfaction, and improved performance
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Knowledge and experience gained through working with WFP.
Much has been said about the business case for companies to actively support causes, for getting involved in corporate social responsibility. While it's reasonable for businesses to derive benefit from doing good, truly strategic corporate sustainability ventures such as ours with the United Nations World Food Programme (WFP) delivers more than enhanced goodwill, positive publicity, and boosted employee morale. By genuinely exploiting our core competences in a strategic partnership with a carefully selected cause, we are achieving both social and business objectives. And by focusing on areas where we deliver unique assets and expertise, both TNT and WFP are benefiting. -Peter Bakker, TNT CEO.